La cartella del modello 1994 per il mercato USA include la produzione della 964, inclusa la mitica Turbo 3.6 commercializzata solo in quell'anno oltre Oceano ed un modello "speciale" come la Speedster.

Non manca una "preview" della 993 in chiave 1995; fra le "transaxle" le immancabili 968 e 928 GTS!

February 1, 1994

Dear Editor,

Enclosed is your Porsche product information kit to be used in conjunction with the 1994 Chicago Auto Show. It contains information, specifications and black and white photography of 1994 Porsche models as well as the new 1995 Porsche 911 Carrera. Color slides of all models are available upon request.

The 1995 Porsche 911 Carrera incorporates sweeping changes on the model which has defined the sports and GT concept for the past thirty years. The 1995 Porsche 911 Carrera Coupe and Cabriolet will be available to the North American market in March, 1994.

Manufacturer's suggested retail prices of the 1995 Porsche 911 Carrera Coupe and Cabriolet are more than $5000 less than their comparably equipped predecessor models.

Should you need additional information on Porsche, please contact Barbara Manha, Media Relations Manager, at 702-348-3088, or Dan Hopper, Public Relations Assistant, at 702-348-3013. You many also reach us by telefax at 702-348-3880.

Thank you for your interest in Porsche.

CONTENT

• Fred Schwab speech
• Porsche 968
• Porsche 911 Carrera 4
• Porsche 911 Speedster
• Porsche 911 Turbo 3.6
• Porsche 911 (993) preview
• Porsche 928 GTS
• Price list

FRED SCHWAB SPEECH - CHICAGO AUTO SHOW

Good Morning ladies and qentlemen. I'm Fred Schwab, President and Chief Executive Officer of Porsche Cars North America. I would like to welcome you to our breakfast in conjunction with the 1994 Chicago Auto Show. This is my first opportunity to visit with members of the Chicago area automotive press and I sincerely appreciate all of you taking the time to meet with us.

This morning I would like to address two items - the state of our company, Porsche Cars North America, and the new 1995 Porsche 911 Carrera that is waiting to excite you over at McCormick Place.

Last year, Porsche unveiled its Boxster concept car to the world. The wonderful response the striking model received seemed to serve as the positive spark that ignited Porsche into and through a very good year here in the United States.

Make no mistake about it, 1993 was a good year for Porsche Cars North America. For one thing, we made money. For the first time in many years, we showed a profit. This may seem unbelievable to many of you. You may ask how can a company that once sold as many as 30,000 cars a year in this country and now sells only 4,000 be making money? Well, we are making it happen through some sound business practices and excellent programs.

Certainly, we have reduced many costs by gradually downsizing the company. Over the past several years we simply had to do this to adjust to our new sales volumes. But recently we've also saved money in such vital areas as inventory management. Unlike previous years when unacceptable stock levels at the end of model years meant expensive sales costs, our dealers now have a minimum of year-old models in their inventories. Right now, for example, the inventory mix at our dealerships is roughly 90 percent 1994, or new, models and 10 percent 1993, or year-old, models. This new- to-year-old model ratio is greatly improved over the same time in 1992. In effect, having the right cars at our dealerships at the right times has meant a substantial savings to us.

Over the past year, our lease and financing company, Porsche Credit Corporation, has greatly helped our dealers and ourselves market both new and pre-owned Porsches, By offering highly competitive lease and finance rates as low as 1.9 percent for 60 months, it has significantly reduced the costs of Porsche ownership and has encouraged, for many, the thrill of having a Porsche. To give you some idea of its success, Porsche Credit Corporation has written more than 1,900 lease and finance contracts since its inception.

Over the past year, our lease and financing company, Porsche Credit Corporation, has greatly helped our dealers and ourselves market both new and pre-owned Porsches. By offering highly competitive lease and finance rates as low as 1.9 percent for 60 months, it has significantly reduced the costs of Porsche ownership and has encouraged, for many, the thrill of having a Porsche. To give you some idea of its success, Porsche Credit Corporation has written more than 1,900 lease and finance contracts since its inception.

In another effort to diminish costs of Porsche ownership, we have created our own parts subsidiary - Euroselect Quality Parts Incorporated. We founded EuroSelect to provide quality parts for older Porsches at competitive prices. As the majority of these parts - some 85 percent - are sourced from U.S.companies, they can be priced at least 30 to 35 percent less than genuine Porsche parts. This aggressive pricing strategy allows EuroSelect distributors - currently all of whom are also Porsche dealers - and their affiliates to compete effectively for service business with independent shops.

We are delighted with EuroSelect 's beginning. Since its first full month of operation this past October, 165 Porsche dealers have signed up to be Euroselect distributors. In November, EuroSelect actually earned a profit - a remarkable achievement for a start- up company. Initially, EuroSelect is marketing parts for water- cooled Porsches produced through 1988. By the second half of 1994, EuroSelect will expand to include parts for air-cooled Porsches as well.

The successes these programs and policies produced over the past year have not gone unnoticed by our dealers. In the National Automobile Dealers Association survey taken last June, our dealers ranked us in the top ten in both the category of responsiveness to dealer input and in the satisfaction with our sales, service, and parts people. We are extremely proud of these results.

Porsche's North American racing results in 1993 were also gratifying. At a time when many of our competitors cancelled their programs to curtail marketing expenses, Porsche remained committed to racing as a means of proving and improving the cars it sells for the street. A notable example of this commitment was our third- straight Manufacturers Championship in the IMSA Bridgestone Supercar Series. Hans Stuck drove a production-based Porsche 911 Turbo 3.6 from Brumos Racing to seven-straight wins in the nine race series. In the process, he earned his first North American drivers championship. Having watched this combination firsthand in the season finale at Sebring, I can tell you Stuck and the 911 Turbo 3.6 are a truly spectacular duo.

Besides the Brumos endurance racing program, our other North American motorsports activity for 1994 will center around the SCCA World Challenge series. Kelly Moss Racing from Madison, Wisconsin, will field a pair of Porsche 911 Turbo 3.6s and a Porsche 968 in this nine-race series which will begin later this month with the Miami Grand Prix. Three-time Porsche Cup North America Champion Price Cobb, will be the team's lead driver.

And now we turn to the future of Porsche car sales in the United States. While we have proven we can make a profit by selling 4,000 cars here, we need to market more to be truly successful Both Porsche AG and Porsche Cars North America realize Porsche sports cars are niche automobiles. As such, we know it is extremely unlikely that we will ever return to the unrealistic sales figures we enjoyed in the mid 1980s. Besides, by consolidating all of our production facilities under one roof with a Porsche - rather than Porsche or Audi - name on it, we no longer have the capacity to build as many cars as we did then.

With this in mind, we have restructured both of our companies so they can remain viable and profitable - and independent I might add - in dealing with the production and consumer demands of the 1990s and beyond. For this reason, in the future I ask you not to judge the success of Porsche based on our peak sales figures of the 1980s. Instead, look to our performance in the current American sports car market as an indicator of our progress.

And we are extremely optimistic about the progress Porsche can make in the American sports car market in the coming years. Our goal is to sell 10,000 Porsches annually in the U.S. by the end of the decade. As this is more than double our current volume, it represents quite a challenge. But this challenge can be met with the injection of several key ingredients, one of the most important of these being exciting new product. Believe me, Porsche has a wonderful stable of exciting new products to be released before the year 2000.

One of these is the production version of the Boxster concept car I mentioned earlier. This striking dream vehicle, already a tremendous hit in its prototype form, is scheduled to be introduced in 1996 as a 1997 model. In 1993 dollars, it will be priced below the current Porsche entry level tag of $39,950 found on the 968 Coupe

Another new car is the fabulous 1995 Porsche 911 Carrera we displaying today at the Chicago Auto Show.

If the words "living legend" can be applied to an automobile the Porsche 911 deserves that honor more than any other.

It is a legend because its concept is so unique, so contrary to conventional thinking, and so pure in its purpose, that it continues to thrill us thirty years after its introduction at the 1963 Frankfurt Auto Show.

In fact, the 911 is part of a much older vision that has been clarified and perfected since the 1930s....before there was even a company called Porsche. Dr. Ferdinand Porsche's unique concept of a sports car with its engine placed behind the rear axle.

That odd yet brilliant vision inspired constant evolutions - and remarkable breakthroughs. The 356...the 550 Spyder...dozens of successful race cars....exotics like the 959.

No one will doubt the new Porsche 911 Carrera Coupe and Cabriolet are classics. No one will doubt that they are true 911s. For the new 911 Carrera to be successful, this respect for its heritage is the first, vital test.

But the success of the new 911 Carrera also demands a clear advance over its predecessors.

That advance begins in its styling. Visually, this newer streamlined body echoes the influence of the phenomenal 959 supercar.

It is wider, lower, refined in every body panel, projecting a more balanced, more powerful image.

And that's exactly what it delivers a wonderfully well balanced, more powerful and refined driving experience. Undoubtedly a Porsche. Yet, undoubtedly like no Porsche ever driven before.

For the technically minded among you, the new 911 Carrera comes with a completely new multi-link rear suspension which helps make it the most neutral handling two-wheel drive 911 ever built.

For the first time, a production 911 is now equipped with a six- speed manual transmission. In addition, the performance of the optional Tiptronic has been enhanced to give it even more the feel of a manual gearbox.

FOR IMMEDIATE RELEASE: January 4, 1994

The following price list reflects the manufacturer's suggested retail prices (MSRP) for U.S. model Porsche sports cars

1994 Models	MSRP
968 Coupe	$ 39,950
968 Coupe Tiptronic	43,100
968 Cabriolet	51,900
968 Cabriolet Tiptronic	55,050
911 Speedster	66,400
911 Speedster Tiptronic	69,550
911 Carrera 4	78,450
928 GTS 5-Speed	82,260
928 GTS Automatic	82,260
911 Turbo 3.6	99,000

1995 Models	MSRP
911 Carrera Coupe	59,900
911 Carrera Coupe Tiptronic	63.050
911 Carrera Cabriolet	68,200
911 Carrera Cabriolet Tiptronic	71,350